We dream of a world where every child can thrive
Every baby deserves the best possible start in life
Our mission is to support vulnerable newborns, especially those born prematurely, through evidence-based interventions that promote healthy development during the critical first 1,000 days of life.
We focus on implementing Kangaroo Care and providing innovative, ergonomic carriers that enable prolonged skin-to-skin contact between babies and caregivers. Through education, specialized tools, and community support, we’re empowering parents and healthcare providers to give every newborn—regardless of where they’re born—the opportunity to not just survive, but thrive.
Support our mission today
Together, we can build strong foundations for life. Join us in making a difference.
How we started
Our story is driven by a passion for transforming maternal and newborn health through compassion, innovation, and evidence-based solutions. We are more than just a company; we are a movement—a movement dedicated to making parenthood a joyful, supported experience for families across Africa.
Our journey begins in Tanzania (est. 2024), where we have established our first office and launched our mission to change the narrative for newborns, particularly those born under difficult circumstances. With a commitment to Saving lives through Kangaroo Care, we aim to expand across Africa, bringing our solutions to communities in need.
Our Team
Hugo van der Zee
Chairman
Theo Gerritsen
Board Member
Annemarie Willems
Board Member
Hanneke van den Heuvel
Advisor
Huub Linders
Advisor
Dr. Deborah Maufi
Medical Advisor
Partners
Ministry of Health
Ministry of Health